Professional Teeth Whitening
Up to 8 shades whiter — in a single visit.
Book Your Whitening AppointmentWhy Professional Whitening Works
Over-the-counter whitening strips and drugstore kits can lighten teeth by one or two shades at best. Professional teeth whitening at Iconic Smiles uses prescription-strength whitening agents applied under the supervision of our dental team — delivering results that are faster, safer, and far more dramatic.
Our in-office whitening treatment is completed in a single appointment, typically lasting 60–90 minutes. You’ll leave with a visibly brighter smile the same day — without the sensitivity that often comes with at-home alternatives.
What You Can Expect
Same-Day Results
Walk out with a smile up to 8 shades whiter after just one appointment. No waiting. No uncertainty.
Safe & Supervised
Our dentists protect your gums and enamel throughout the process. Professional whitening is far gentler on teeth than unsupervised home treatments.
Long-Lasting Results
With proper care, professional whitening results last 1–3 years. We’ll give you tips and touch-up options to maintain your bright smile.
The Whitening Process, Step by Step
Consultation
We examine your teeth and gums to confirm you’re a good candidate for whitening and discuss your shade goals.
Preparation
We protect your gums with a barrier gel, then apply the professional whitening formula evenly to your teeth.
Activation
A specialized light activates the whitening agent, accelerating the process for maximum results in minimum time.
Reveal
After 60–90 minutes, we remove the gel and you see your results immediately. Most patients achieve 6–8 shades whiter.
Is Teeth Whitening Right for You?
Professional whitening works best for teeth that are stained from coffee, tea, wine, or tobacco. It’s ideal for patients with generally healthy teeth and gums. Whitening does not change the color of crowns, veneers, or fillings.
During your consultation, Dr. Avezoff or Dr. Pleshty will evaluate your smile and recommend the best whitening approach — or an alternative like veneers if whitening won’t achieve your goals.
- Teeth stained by coffee, tea, or wine
- Tobacco-related discoloration
- Natural yellowing over time
- Special occasions (weddings, reunions, interviews)
- Patients with healthy gums and no untreated cavities
Frequently Asked Questions
How long does the whitening appointment take?
Most in-office whitening appointments take between 60 and 90 minutes from start to finish, including preparation and the whitening treatment itself.
Will whitening make my teeth sensitive?
Some patients experience mild sensitivity for 24–48 hours after treatment. We use professional-grade agents and protective techniques to minimize this. Patients with pre-existing sensitivity should let us know before treatment.
How long will my results last?
With good oral hygiene and avoiding heavy staining foods and drinks, results typically last 1–3 years. We offer touch-up trays you can use at home to maintain brightness.
Does insurance cover teeth whitening?
Teeth whitening is a cosmetic procedure and is generally not covered by dental insurance. We’re happy to discuss payment options during your visit.
Can I whiten if I have crowns or veneers?
Whitening gel only works on natural tooth enamel. If you have crowns, veneers, or bonding, we’ll discuss your options — which may include replacing restorations to match a whitened shade.